Event PlusAudit, Roadmap & Commercials
Growth & Revenue · 2026
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Growth & Revenue Roadmap · June 2026

The plan to grow Event Plus's revenue

Event Plus has 40 years of trust, a roster of big-name clients (HDFC, Kotak, Times) and real demand across Mumbai. This is the plan to turn that into more bookings — the audit, the 12-month roadmap, what we'd deliver, and what it costs.

0/100
Where you are today
A starting score — lots of room to grow
0
Areas of marketing
Ads · Creative · Search · Website · Follow-up · Social
0
Ways to grow
Cheaper leads · more enquiries · more repeat

From audit to revenue

We checked 780+ things across your ads, website, search, Google listing and social — then turned the findings into a clear plan: what to fix, what to build, and in what order.

Growth here isn't about spending more — it's three moves that multiply each other:

  • Get better leads for less — let Facebook, Instagram & Google find the right people, and follow up with those who showed interest.
  • Turn more website visitors into enquiries — a clearer website and stronger Google presence lift every other channel.
  • Win and keep more of each client — replying fast, staying in touch and getting reviews is the cheapest growth you're not collecting yet.

You don't have a demand problem. You have a tracking, website and reputation problem — and all three are fixable.

The audit/ 01

Where you stand — and what we'd improve

The full audit in one place. Start with the scorecard, then open any area to see exactly what's happening today and the moves that fix it.

/100
Paid Ads (Meta)
/100
Search (SEO)
/100
Website
/100
Google / Maps
/100
Social & Reviews
/100
Overall

Today's 32/100 is just the starting point — the other 68 points are the growth this plan unlocks. (The search score mixes solid website foundations, 78, with thin page content, 33; the social score is held down by unanswered reviews.)

Area 01 · Paid AdsGet better leads for less28/100

Your ads on Facebook and Instagram are bringing in leads — but the setup is holding them back. Everything runs on just two campaigns, all leads are collected inside Facebook, and Google search isn't being used at all.

FacebookInstagramGoogle · newWhatsApp
Today
  • Your website can't tell Facebook & Google which visitors became leads — so they're guessing who to show ads to
  • Of ~2,950 people who clicked your ads last month, almost none reached your website — the ads collect leads inside Facebook instead
  • Only 2 ad campaigns are running, and people who showed interest but didn't enquire are never followed up with
  • Each lead costs about ₹650–910, and you pay a high rate to be shown because the system can't find the right people
Fix firstFacebook · Google

Let the ads see your leads

  • Tell Facebook & Google every time someone enquires, calls or messages
  • Right now they only see page visits, not real leads
  • Once they can see leads, costs come down
Improves: cost per lead, within 2–4 weeks
Facebook · Instagram

Follow up with people who showed interest

  • Re-show ads to the 144,000 who watched your videos and 6,881 who clicked but didn't enquire
  • Gentle reminders with proof — testimonials, big-name clients
  • Today you only ever advertise to brand-new, cold people
Improves: cheaper, warmer leads
Facebook

Stop paying for ads that bring no leads

  • ₹9,400 (13% of the last 3 months) went to a "video views" campaign that got 0 leads
  • Move that money to lead ads and follow-up ads
  • Recovered with no extra budget
Improves: money working harder
Facebook

Get better leads, not just more

  • Add a few questions to the lead form to filter out time-wasters
  • Tell Facebook which leads turned into real clients
  • It then finds more people like your best clients
Improves: lead quality, not just cost
Google · new channel

Open up Google search

  • People in Mumbai actively search "wedding planner" and "event company" on Google
  • You don't show up there at all today
  • This is some of the highest-intent demand available
Improves: a whole new source of leads
Phone calls

Track the phone calls

  • Big event enquiries usually come by phone — invisible today
  • Use a tracked number so you know which ad drove each call
  • Your best leads finally get the credit
Improves: credit for your best leads
Area 02 · Creative & ContentBetter ads, not just more spendLow volume

These days Facebook and Instagram decide who sees your ads — so the number and variety of ads you give them is what drives results. Event Plus runs world-class events, but that footage almost never becomes an ad. We turn your existing photos and videos into ads — no new shoots needed.

Today
  • Very few ads are running, so the platform has little to work with
  • No regular testing of new ad ideas
  • Hundreds of real event photos and clips sit on Instagram and your website, unused in ads
  • Almost everything looks the same — only décor reels, no client proof or "why us" angles
More ads

Give the platform more to work with

  • 8–12 different ad ideas per campaign
  • Made from footage you already have — no shoots
  • More variety means more reach, and ads stay fresh longer
Improves: reach, and ads last longer
Angles

Show every reason to choose you

  • 40 years of experience; proof from big names (HDFC / Kotak / Times)
  • Corporate vs wedding; real client testimonials
  • Seasonal moments (wedding season, awards, conferences)
Improves: reaching more types of buyers
Repurpose

Use the footage you already have

  • Edit your Instagram and event clips into simple ads
  • One event becomes many ads
  • The asset competitors can't copy
Improves: more ads, almost no extra cost
Hooks

Grab attention in the first 3 seconds

  • Open on the wow moment — the stage, the décor, the full room
  • Big, clear text on screen
  • People decide in seconds whether to keep watching
Improves: more people stop and watch
Proof

Turn happy clients into ads

  • Real results and event films as "see what we did" ads
  • Big-name clients shown front and centre
  • Trust is what wins a big, considered booking
Improves: trust, and cheaper leads
Testing

Keep what works, drop what doesn't

  • Try new ideas each week
  • Double down on the winners
  • Costs keep improving over time
Improves: results that compound
Area 03 · Search & AIFree traffic from Google & AI53/100

When someone Googles "wedding planner Mumbai" or asks ChatGPT for the best event company, you want to show up — for free, again and again. Your website's foundations are strong (78/100), but the pages that should win these searches are thin, and a 40-year brand is missing from AI answers and Google's local results.

Today
  • Your service pages are short and generic — no prices, no process, no proof
  • Google can't properly read your business details (address, phone, reviews)
  • You're missing from every "best event companies in Mumbai" list — so AI tools recommend competitors, not you
  • Blog posts are written by "admin" with no real author, and your homepage video actually belongs to a different company
Fix firstGoogle

Help Google understand your business

  • Add your address, phone, services, hours and star rating in the format Google reads
  • The single biggest fix for showing up in Maps and AI answers
  • Quick to do, big impact
Improves: showing up in Google Maps & AI answers
Service pages

Make your service pages actually sell

  • Add prices, how-it-works, real examples and FAQs
  • Put an enquiry form on each page
  • Title them "[Service] in Mumbai"
Improves: rankings + more enquiries
Content

Answer the questions people search

  • Guides like "how much does a wedding planner in Mumbai cost"
  • Linked back to your services
  • Catches people earlier in their search
Improves: more visitors at every stage
AI tools

Get recommended by AI tools

  • Write clear, quotable answers on your pages
  • Get listed in "best of Mumbai" roundups (you're absent today)
  • This is how ChatGPT & Google AI pick who to name
Improves: showing up in ChatGPT, Google AI & Perplexity
Trust

Show who's behind the work

  • Real author with a short bio (e.g. Shivani Kamdar)
  • An About page with your 40-year story, numbers and client logos
  • Replace the fake-looking testimonials with real reviews
Improves: trust, which lifts rankings
Technical

Tidy the last technical bits

  • Faster-loading images
  • Let AI tools read the site; basic security
  • Strong base already — these are the final gaps
Improves: speed and easier to find
Area 04 · Website & ConversionsTurn more visitors into enquiries33/100

Every improvement here makes every other channel pay off more — the same visitors, more enquiries, at no extra ad cost. And right now your website isn't even recording the enquiries it does get.

Note: the fixes below are delivered as part of your new website + backend CRM build (one-time ₹40,000) — we build and host it, you keep full access & ownership; ongoing upkeep sits inside the SEO + WhatsApp add-on.
Today
  • The website doesn't record when someone enquires — so there's no way to measure what's working
  • Service pages have no form, no prices and no proof — the only way to enquire is a "Request Quote" button in the menu
  • On a phone, tapping your number does nothing (it's not a click-to-call link), and the form has an annoying "I'm not a robot" check
  • The homepage headline is vague ("turn your success into money"), with two competing buttons and no reassurance
Fix firstIn the website build

Start recording enquiries

  • Record every form, WhatsApp and phone-tap as an enquiry
  • Add a simple thank-you page after the form
  • This unlocks everything else — ads, website and reporting
Improves: finally a number to improve
In the website build

Let people enquire right there

  • A form or "Get a quote" button on every service page
  • Plus prices, real examples and FAQs
  • No more hunting through the menu to get in touch
Improves: more enquiries
In the website build

Make the phone work

  • Tap-to-call and WhatsApp links everywhere
  • A quicker, friction-free form
  • Fix the broken contact email on the site
Improves: more enquiries from phones
In the website build

Make the homepage clear

  • A headline that says what you do ("40 years planning Mumbai's biggest events")
  • One main button
  • "Free quote — we reply within 24 hours"
Improves: fewer people leave
In the website build

Show proof where people decide

  • Real Google reviews and client logos near the top
  • A "500+ events delivered / 40 years" style stat
  • Replace the fake-looking testimonials
Improves: more trust = more enquiries
Insight

See what visitors actually do

  • Add a free tool (Microsoft Clarity)
  • It shows recordings and heatmaps of real visits
  • Changes based on facts, not guesses
Improves: smarter decisions
Area 05 · Follow-up & RepeatWin & keep more of each clientNo system

For a business this size, the cheapest growth is converting the leads you already have and bringing past clients back. Today, nothing follows up with an enquiry or stays in touch with a past client.

Today
  • Leads aren't followed up in any organised way — and there's no rule on how fast to reply
  • WhatsApp is used for manual chats, not for staying in touch with interested leads
  • Nothing collects email or phone opt-ins, so no contact list is being built
  • No system to bring back past clients, ask for reviews, or get referrals — even though companies rebook every year
Fix firstSpeed

Reply in minutes, not hours

  • Every enquiry pings you instantly
  • A callback within 5 minutes
  • Whoever replies first usually wins the booking
Improves: more enquiries become bookings
Follow-up

Stay in touch until they're ready

  • A simple set of WhatsApp and email messages
  • Portfolio, FAQs, proof, book-a-call
  • Most people need a few nudges before they commit
Improves: more enquiries become calls
WhatsApp

Use WhatsApp to stay top-of-mind

  • Opt-in updates about offers and recent events
  • On the number you already use
  • WhatsApp gets read more than any other channel in India
Improves: more repeat interest
Reviews · referrals

Turn happy clients into more clients

  • After each event, ask for a Google review (this also fixes the rating problem)
  • Offer a reward for referrals
  • Word-of-mouth is the #1 source in this business
Improves: more reviews + referred leads
Past clients

Bring back past clients

  • 40 years of clients who rebook yearly
  • A simple "time for your next event?" outreach
  • The cheapest pipeline you already own
Improves: repeat bookings
One place

Keep every lead in one place

  • A simple system tracking where each lead came from and its value
  • Feeds your follow-up and your ads
  • Nothing slips through the cracks
Improves: more leads handled, more closed
Area 06 · Social, Local & ReputationFix the brand buyers see18/100

Before anyone enquires for a big event, they check your reviews, Instagram and Google. Right now, what they find works against you.

Today
  • Your reviews are hurting you: 1-star on WeddingWire, around 3.3-star on Google from only ~39 reviews — and none are replied to
  • Your Google/Maps listing has wrong and duplicate addresses (Byculla, Vasai) and isn't fully set up
  • Your LinkedIn — the main channel for corporate clients — hasn't posted in ~5 months and has a duplicate page
  • Instagram isn't set up to be found locally, YouTube is unused, and your homepage video belongs to a different company
Fix firstReviews

Fix the reviews

  • Ask every happy client for a Google review
  • Reply to every existing review (including the bad ones)
  • Steadily lift the rating
Improves: every single enquiry
Google · Maps

Sort out Google & Maps

  • Claim and clean the listing; fix the address; remove duplicates
  • Post regularly; add a WhatsApp / book button
  • Calls and directions from Maps ARE leads here
Improves: more calls & visits from Maps
LinkedIn

Switch LinkedIn back on

  • Merge the duplicate page
  • Have the founder/leaders post about your corporate events
  • The best channel for big-company work
Improves: more corporate enquiries
Instagram

Turn Instagram into a lead source

  • Add your city and services to the profile; a clear link
  • Auto-replies that send interested people to enquire
  • ~4,580 followers with no path to enquiry today
Improves: Instagram → enquiries
Credibility

Fix the obvious credibility gaps

  • Replace the other company's video on your homepage with your own
  • Fix the broken YouTube link
  • Use one consistent name and "40 years" everywhere
Improves: looks as credible as you are
Content

Film once, post everywhere

  • Turn each event into posts for Instagram, LinkedIn, Pinterest & YouTube
  • On a simple calendar
  • A steady presence that also feeds your ads & search
Improves: steady reach across channels
Summary · The mathWhere the next booked event comes from3× growth

Three things that multiply each other — improve each one and the same demand turns into more enquiries, of better quality, that book and come back.

Better leads, for less
Ads · Facebook, Instagram, Google
  • Ads that can see real leads
  • Follow-up ads + more ad variety
  • Lower cost per lead · better leads
×
More enquiries
Website + Search
  • Pages that let people enquire, with proof
  • Tap-to-call, faster, clearer
  • More enquiries · higher rankings
×
Keep more clients
Follow-up + Reviews
  • Fast replies + staying in touch
  • Reviews, referrals, past clients back
  • More bookings · more repeat
= steady, compounding growth — three things that multiply, not just add up
How we'd set the targets
  • Measure what each lead and each booked event actually costs (not just the number the ad platform shows), and use your booking rate to decide when to spend more.
  • Aim for a real share of bookings coming from follow-up, repeat clients and referrals.
  • Rough split once tracking is reliable: ~50% ads (Facebook, Instagram + a Google search test), ~20% creative, ~15% search / content / local, ~15% follow-up + reviews.
  • Plug in your real spend, lead numbers, booking rate and event value, and this becomes hard numbers.
The sequence/ 02

A 12-month roadmap

Fix the basics, then win more enquiries, then grow — many tasks run at the same time, each stage paying for the next. Month 1 = June 2026. New add-on services are marked with their start month.

Area
Workstream
Jun'26JulAugSepOctNovDecJan'27FebMarAprMay
Setup
FoundationFix the basics
Weeks 1–4
Paid Ads
Corporate adsActivate June
JUNCorporate ads live
Paid Ads
Wedding-décor adsOptimise · from Jun
JUNDécor campaign optimisations
Paid Ads
Scale the adsFacebook · Instagram · Google
Months 2–7
Creative
Creative engineFootage → ads
Months 2–9
Website
Website + CRM buildOne-time · from Jun
WEB · JUNCustom website + CRM
Reviews
Reviews & GoogleReply · clean listing
Months 1–5
SEO
Search & contentAdd-on · starts Jun
SEO · JUNSEO & AI discovery
WhatsApp
Follow-up & WhatsAppAdd-on · starts Jun
WA · JUNWhatsApp automation
AI & Auto
AI & AutomationAdd-on · starts Jul
AI · JULAI & automation engine
Social
Social & LinkedInCalendar · Instagram
Months 3–11
Brand
Brand & growthReputation · expansion
Months 6–12
Reporting
Tracking & reportingDashboards · lead system
Ongoing
Active work Corporate ads (June) New add-on service Advisory / ongoingOverlapping bars = tasks running at the same time
Phase detail — what happens when
Weeks 1–4
(June)

Foundation — fix the basics

  • Start recording enquiries and let Facebook & Google see them
  • Activate corporate ads in June + a couple of optimisations on the wedding-décor campaigns
  • Switch on a review system; reply to existing reviews; claim & clean your Google listing
  • New website + backend CRM build kicks off — we build & host it; you keep full access
From June
add-ons

SEO & WhatsApp switch on

  • SEO & AI discovery starts in June — schema, rebuilt service pages, cost guides, AI listings
  • WhatsApp automation starts in June — reply-fast, follow-up journeys, opt-in broadcasts
  • Both billed as the SEO + WhatsApp add-on — which now also includes managing your new website (see Commercials)
Months 2–6
(Jul–Nov)

Scale the ads + creative + AI

  • Ads that bid on real leads; one strong lead campaign + a Google search test
  • 8–12 fresh ads a week, made from your existing footage
  • AI & Automation starts July — lead routing, AI-assisted ops & reporting
Months 3–8
(Aug–Jan)

More enquiries + follow-up

  • Rebuilt service pages + "how much does it cost" guides
  • Reply-in-minutes rule + bringing past clients back
  • LinkedIn back on + Instagram set up to get enquiries
Months 6–12
(Nov–May)

Brand & growth

  • Own "Mumbai's go-to event & wedding company" with a clear story
  • Get recommended by AI tools and "best of Mumbai" lists
  • Grow into destination weddings and corporate retainers
Ongoing

Tracking & reporting

  • A simple dashboard: cost per lead, booking rate, event value
  • Keep an eye on reviews and reputation
  • Weekly check on ads and reviews
Scope of work/ 03

The services we'd deliver

The work we'd take on to make this plan happen — what's in your current retainer, what's a new add-on, what's a one-time build, and what we advise on.

In your current ₹35k retainer New add-on service One-time build Advisory — recommendations & feedback, your team implements
Current · ₹35k

Performance Marketing

  • Set up your Facebook & Instagram ads properly + test Google search
  • Corporate ads (live June) + wedding-décor optimisations
  • Tell the ads which leads are real + track phone calls
  • Weekly improvements + simple reporting
Current · ₹35k

Creative & Content

  • Ad ideas & a library of angles
  • Ads built from your existing event photos & videos
  • "See what we did" proof ads (no new shoots needed)
  • Weekly testing to find what works
Current · ₹35k

Tracking & Reporting

  • Fix tracking so every enquiry is recorded (website + Facebook)
  • Simple dashboards: cost per lead, booking rate
  • Make sure the numbers are accurate
  • Weekly reporting
Current · ₹35k

Growth Strategy

  • Growth plan & where to focus
  • Where to spend the budget
  • Targets: cost per lead, booking rate, event value
  • Monthly strategy & reviews
Add-on · SEO + WhatsApp

SEO & AI Discovery

  • Fix the technical bits + add business details Google reads
  • Stronger service pages + "how much does it cost" guides
  • Show up in AI answers (ChatGPT, Google AI)
  • Rankings, reviews & reporting
Add-on · SEO + WhatsApp

WhatsApp & Lifecycle Automation

  • Reply-fast setup + automated follow-up journeys
  • WhatsApp opt-in broadcasts & updates to stay in touch
  • Reviews, referrals & bringing past clients back
  • Mostly automation — message flows that run themselves
Add-on · AI & Automation

AI & Automation

  • Auto-routing leads so none are missed
  • AI-assisted day-to-day & reporting
  • Connecting your tools (lead system, WhatsApp, sheets)
  • Simple custom tools where they help
One-time build · ₹40k

Custom Website + Backend CRM

  • Fully custom-built website — fast, mobile-first, SEO-ready, built to convert (service pages with prices, proof, forms, tap-to-call & WhatsApp)
  • Backend CRM — update blogs, services & portfolio yourself; no developer needed
  • Ad landing pages & lead capture built in and tracked
  • Full access & ownership of the site + hosting package — host it anywhere; upkeep handled inside the SEO + WhatsApp add-on
Advisory

Social Media Management

  • Content plan beyond décor reels + monthly calendar
  • Reels made from your footage; LinkedIn guidance
  • Recommendations on replying to comments/messages & reviews
  • Direction & feedback — execution scope to be agreed
Website & CRM: we build and host your new website with a backend CRM (one-time ₹40,000) and handle ongoing management inside the SEO + WhatsApp add-on — you keep full access & ownership. Social-media execution scope to be agreed.
Commercials/ 04

What it costs to run this

Your current engagement, two monthly add-ons you can switch on whenever you're ready, and a one-time website build. Figures are per month unless marked one-time.

What you're on today
Current retainer
₹35,000 / mo
Performance Marketing · Creative · Analytics
  • Meta ads, corporate + wedding-décor
  • Creative built from your footage
  • Tracking, dashboards & reporting
New add-on
SEO + WhatsApp
+ ₹30,000 / mo
SEO, WhatsApp & website management — one price
  • SEO & AI discovery — rank + get named by AI
  • WhatsApp — automated follow-up & broadcasts
  • Website management — upkeep, blogs & content, included
Starts June 2026
New add-on
AI & Automation
+ ₹20–25K / mo
AI-assisted ops & automations
  • Auto lead-routing so none are missed
  • AI-assisted day-to-day & reporting
  • Connect your tools + simple custom tools
Starts July 2026
All three together —₹85,000–90,000 / mo(₹35k + ₹30k + ₹20–25k) · website ₹40k one-time
New · one-time build
Custom Website + Backend CRM
₹40,000 / one-time
A fully built, conversion-ready website you completely own — ongoing management included free in the SEO + WhatsApp add-on.
  • Fully custom-built site — fast, mobile-first, SEO-ready, built to turn visits into enquiries (forms, tap-to-call, WhatsApp, proof & portfolio)
  • Backend CRM / admin panel — add & edit blogs, services & portfolio yourself, no developer needed
  • Lead capture wired in — every form, WhatsApp & call recorded, feeding tracking & follow-up
  • Full access & ownership — you get full access to the hosting package and the site; host it anywhere
Maintenance & updates included in the SEO + WhatsApp add-on — no extra charge
Website management included: ongoing upkeep, blog & content updates to your new website are included in the SEO + WhatsApp add-on — no extra charge. The website build is a one-time ₹40,000; the two monthly add-ons can be taken together or one at a time.
Work with us

Want this done for you?

On a free call we'll walk through this plan together — what to fix first, what it's worth, and how we'd run it with you.

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